Why fertility support matters
The impact on wellbeing is real
Fertility challenges can affect more than just health. Treatment often brings stress, anxiety, and financial pressure—impacting wellbeing, focus, and productivity. Options like egg freezing also come with emotional weight, as people balance future planning with career goals.
Support reduces turnover
When employers invest in fertility benefits—including treatments like IVF and egg freezing—affected employees feel more supported and less likely to leave. Companies offering this support see up to a 20% reduction in staff turnover.
Benefits that attract top talent
A clear, inclusive fertility offer strengthens your employer brand. Supporting everything from egg freezing to family building helps attract and retain skilled professionals in a competitive job market.
What the research says
Mental wellbeing & engagement
Employees who feel supported during fertility treatment take 30% fewer sick days and report 40% higher job satisfaction(British Journal of Healthcare Management, 2023)
Talent attraction
68% of jobseekers say fertility benefits are a key factor in choosing an employer
(FertilityIQ Employer Survey, 2024)
Return on investment
Every £1 invested in fertility care delivers up to £6 in increased productivity and reduced attrition
(FertilityIQ White Paper: ROI of Fertility Benefits, 2022)
How it works
Consult
With our corporate partnerships team
Build
A fertility benefits package around your people
Communicate
Using co-branded materials we provide
Launch
A smooth, supportive experience with access to expert care
Our current corporate partners
We’re proud to partner with JD Sports, one of the UK’s leading employers, to provide fertility support as part of their employee benefits package.
Through this partnership, JD Sports employees receive:
- Rapid access to fertility assessments and treatment (often within two weeks)
- Discounts on fertility treatment, helping employees access expert care more affordably
- Clear, transparent pricing with flexible options tailored to individual needs
- Trusted care from the UK’s leading fertility specialists