We’ve partnered with Newfoundland Diagnostics, a UK home-testing provider, to support customers who take its anti-Müllerian hormone (AMH) test. Newfoundland customers can now go straight from their result to a conversation with our team at Care Fertility.
The idea is simple: Newfoundland makes testing easy to access, and we help customers understand what their result means and what their options are from here.
The challenge: a result without a next step
Home fertility tests have made it easier for people to find out more about their fertility. Still, a single AMH number can raise more questions than it answers. It gives an estimate of egg reserve, roughly how many eggs are left in the ovaries, but it can’t tell someone about the quality of those eggs or whether they’ll conceive.
Testing providers are experts at making tests easy to access but explaining what a fertility result means for someone’s plans calls for a different kind of expertise. Without a clear route to that support, customers can be left holding a number and not knowing what to do with it.
Our partnership closes that gap, giving Newfoundland customers a direct route to Care Fertility, where our specialists can put their result in context.
How the partnership works
Once they have their result, Newfoundland customers can follow a link in Newfoundland’s Health Hub to a dedicated page on our website. The page explains what their AMH result means, sets out the options for next steps, and gives them the chance to speak to our team.
We work hand in hand with Newfoundland to keep improving the experience, whilst making sure all customer information remains completely confidential and isn’t shared between us.
What each partner brings
The partnership works because each of us brings something the other doesn’t.
| Newfoundland Diagnostics | Care Fertility | |
| Role | Convenient at-home AMH testing | Expert clinical support for the next step |
| Strength | Wide reach and easy access to testing | More than 25 years of fertility expertise |
| Customer experience | A result through Newfoundland’s Health Hub | A conversation with our team about what comes next |
For Newfoundland, it means customers with questions about their result have somewhere credible to turn. For us, it means meeting people earlier in their journey, often before they’ve thought about speaking to a fertility specialist.
“An AMH result can be a useful first step, but it’s only one part of the picture. At Care Fertility we look at a fuller picture, so people can get specialist advice that fits their own circumstances. That’s the kind of personal, expert care we want everyone to have, whenever they start thinking about their fertility.”
“An AMH result can leave people with questions about what it means for them. Partnering with Care Fertility gives our customers a trusted place to take their next step, with specialists who can look at the bigger picture. We’re excited to be working together, and we look forward to building on this partnership.”
Angus Brown, Partnership and Relations Manager, Newfoundland Diagnostics
Partner with us
Our mission is to make family possible for everyone. Partnerships like this one help us reach people sooner, and make sure they feel seen, heard, and supported no matter where they are in their journey.
We’re keen to work with organisations that share this goal. We’re already the largest provider of NHS fertility services in England, commissioned by 32 of the 42 integrated care boards (ICBs). Alongside the NHS, we partner with funding and insurance providers, employers, universities, and charities, as well as clinicians and satellite clinics.
If you’d like to explore what a partnership with Care Fertility could look like, visit our partnership portal or get in touch with our team.
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